- Netflix (New York, NY)
- … output and tell a comprehensive story. + Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks ... Dual TV/Video and digital experience is a plus. + Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market… more
- Boston University (Boston, MA)
- …metrics for stakeholders. + Conduct ad-hoc analyses to answer questions around campaign effectiveness , audience behavior, and ROI across paid and organic ... **SENIOR MARKETING ANALYST , ENROLLMENT MARKETING & ADVERTISING, Graduate Enrollment** **Job...segmentation, and path analysis, to evaluate user behavior and campaign performance. + Attribution & Measurement (15%):… more
- BGB Group (Kansas City, MO)
- …internal stakeholders-including strategy, media, creative, and technology teams-to assess campaign effectiveness , measure engagement trends, and recommend ... track performance dashboards to visualize data and report on campaign effectiveness . + Conduct A/B testing, attribution...related role. + Proven experience working with marketing data, campaign measurement , and digital analytics tools .… more
- Constellation (Baltimore, MD)
- …and measurement plans. * Analyze and report on metrics and campaign effectiveness including traffic, acquisition, conversation, and return on marketing ... that includes bonus and 401(k). **PRIMARY PURPOSE OF POSITION** The Marketing Analyst position at Constellation Home develops and executes direct response marketing… more
- Tarleton State University (Stephenville, TX)
- Job Title Performance Marketing Analyst Agency Tarleton State University Department University Web Services Proposed Minimum Salary Commensurate Job Location ... Stephenville, Texas Job Type Staff Job Description The Performance Marketing Analyst serves as the subject matter expert for driving digital marketing, web content… more
- Nestle (Arlington, VA)
- …marketing measurement , and business analytics (eg report generation, marketing campaign analysis, web analytics, email performance, social analytics, paid media ... part of the Center for Demand Generation, the Senior Analyst , Digital Marketing Analytics will take a lead role...Marketing Analytics will take a lead role in the measurement , reporting, and optimization of marketing communications across Nestle… more
- Publicis Groupe (Chicago, IL)
- …learning objectives, and implement best practices around strategy, activation, and campaign measurement . **Responsibilities** + Help drive day-to-day research ... analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Applied Analytics...and client data + Report on key metrics for campaign effectiveness and develop key findings for… more
- Publicis Groupe (New York, NY)
- …learning objectives, and implements best practices around research, analytics and campaign measurement . **Responsibilities** + Help drive day-to-day research & ... themes to drive the client's business forward + Report on key metrics for campaign effectiveness and develop key findings for optimization + Facilitate the… more
- AbbVie (Mettawa, IL)
- …+ Collaborates closely with content engine and omni-channel strategy members to iterate campaign based on data measurement findings. + Develops expertise across ... platforms and channels to enable measurement of campaign efficacy including social, paid...communicate insights and solutions and coach for greater team effectiveness . Preferred: + Familiarity with clickstream and/or DMP/cookie-tracking data… more
- Publicis Groupe (Birmingham, MI)
- …learning objectives, and implement best practices around strategy, activation, and campaign measurement . **Responsibilities** + Develop and analyze media and ... you. Let's shape the future together. **Overview** The Senior Analyst , Audience is an advanced entry-level position that uses...and client data + Report on key metrics for campaign and audience effectiveness and identify key… more